by Gavin Heaton | Nov 8, 2024 | Founder-led Marketing, Personal Branding |
There’s a fresh trend that’s catching the attention of consumers and professionals alike: founder-led marketing. This grassroots approach is more than a strategy—it’s a trend that pulls together personal branding, growth, and entrepreneurship, each...
by Gavin Heaton | Oct 30, 2024 | Leadership, Personal Branding |
Navigating the waters of complex ideas and making them palatable can be akin to translating a foreign language into a universal dialect. In the realm of business, the ability to distil hefty concepts into digestible chunks is not just a skill – it’s an art....
by Gavin Heaton | Oct 27, 2024 | Personal Branding, Thought Leadership |
A CEO’s role goes far beyond overseeing day-to-day operations. CEOs are not only visionaries but also industry voices who can guide the future of their sector. Why Thought Leadership Matters for CEOs Ideas are common place. The marketplace today is overflowing...
by Gavin Heaton | Oct 5, 2024 | Executive Branding, Personal Branding, Thought Leadership |
Navigating the vast sea of content creation for personal branding requires a compass that directs you to your true audience. That’s where developing an Ideal Stakeholder Profile (ISP) comes into play, honing your message to resonate with the right people. An ISP is...
by Gavin Heaton | Sep 18, 2024 | Leadership, Personal Branding |
Losing a job is often portrayed as a grim endpoint, the final curtain of a professional act. These days, however, most of us will face an unexpected change in working conditions through the course of our career. Rather than seeing it as a negative – what if we see it...
by Gavin Heaton | Sep 13, 2024 | Leadership, Personal Branding |
In a marketplace saturated with unrelenting promotions and hard-sell tactics, a breath of fresh air needed. That breath of fresh air is authenticity. It’s what can set your business apart and create a sustainable foundation for growth. The Trust Factor: Your...
